Consumers want ‘more British food’

2025-06-18T00:01:00+01:00By

Red Tractor’s Annual Trust in Food Index finds consumers think farmers are being undercut by imports, as findings offer public perspective of future trade deals

  • Consumers want ‘more British food’

Top Stories from FPJ

Lion's Mane Tesco mushrooms copy

Tesco launches ‘next big thing’ Lion’s Mane mushrooms

Retailer jumps on soaring trend for ‘functional’ food as exotic mushroom moves from health food shops and pharmacies to fresh produce retail shelves

LATEST EDITION

Find out what’s in the latest edition of Fresh Produce Journal Magazine.

Read more

Conversations

Marketing

Consumers want ‘more British food’

Red Tractor’s Annual Trust in Food Index finds consumers think farmers are being undercut by imports, as findings offer public perspective of future trade deals

SUBSCRIBE TO FRESH PRODUCE JOURNAL

The Fresh Produce Journal is the UK's leading source of fruit and vegetable industry news and analysis.

Subscribe and get 10 issues per year. Plus newsletters and full digital access.

Subscribe now

Technology

RootWave's eWeeder

UK agtech firm RootWave raises $15mn in funding

Firm’s electrical weed control is suitable for a range of horticultural and other crops

Sustainability

This is the second year that BerryWorld has partnered with Coppafeel! after a successful collaboration in 2024

BerryWorld continues CoppaFeel! partnership at Taste of London

Activation at London food festival will see 100 per cent of supplier’s strawberry sales go to the breast cancer awareness charity